Color is now deemed a design element which is visible everywhere, like on every website or app you use. The gist is, every now and then, you see a plethora of design trend predictions and they always entail color. As the time goes by, designers have made a bold use of color in their website design projects and in a more strategic way. Sometimes, it is intended to bestow a specific element with more attention and in many cases, it is done to narrate a better story and to enhance the brand experience. Here is how you can make the most of colors in the website design.
1. Create a strong background
When it comes to a good design, a solid color background is powerful enough to lure in a specific target market. No matter what’s your take on the trends are, admit it that when it is done well, it makes your website stand out from the rest.
2. Make a statement
Many times, colors are used to make a bold statement. This, further helps the user to identify the brand merely by color itself. For example, McDonalds have red, Uber has Black etc.
3. Tell an impactful story
Color is an amazing asset to portray a story. When you use a specific color for one section, that’s one thing. But integrating various visual elements and colors for different sections by keeping the main color in the flow, would break the story telling.
1. Create a strong background
When it comes to a good design, a solid color background is powerful enough to lure in a specific target market. No matter what’s your take on the trends are, admit it that when it is done well, it makes your website stand out from the rest.
2. Make a statement
Many times, colors are used to make a bold statement. This, further helps the user to identify the brand merely by color itself. For example, McDonalds have red, Uber has Black etc.
3. Tell an impactful story
Color is an amazing asset to portray a story. When you use a specific color for one section, that’s one thing. But integrating various visual elements and colors for different sections by keeping the main color in the flow, would break the story telling.
